If a prestigious marketing program at a university ever invites me to lecture and a student asks, “Sir? What do you do in your book store to get customers to come in?” I would answer, “I start eating lunch or urgently need to go to the bathroom.” These options have shown over the course of many years to make that front … [Read more...]

Are old books valuable?  Some are, but most old books that we see are just old and nothing more.  And therein lies the greatest misconception about used books -- that simply by being old, books have gained value.  It's a common thing for folks to think otherwise, maybe because "antiquarian" and "antique" sound like … [Read more...]

Now the story can be told. Here are just nine reasons books are important: "American Christian History: The Untold Story" "Unlikely Hero: The Untold Story of the Atlanta Hostage Hero" "Brady Vs. Manning: The Untold Story of the Rivalry That Transformed the NFL" "Brangelina: The Untold Story of Brad Pitt and … [Read more...]

I buy a lot of books from people.  Some are delighted to sell them.  Others are disappointed with what I offer them and decide not to sell.  They've looked up the value of their books on the Internet.  If, for example, there are 20 copies of their book for sale on Abebooks, ranging in price from $10 to $50, they will … [Read more...]