If a prestigious marketing program at a university ever invites me to lecture and a student asks, “Sir? What do you do in your book store to get customers to come in?” I would answer, “I start eating lunch or urgently need to go to the bathroom.” These options have shown over the course of many years to make that front … [Read more...]

Are old books valuable?  Some are, but most old books that we see are just old and nothing more.  And therein lies the greatest misconception about used books -- that simply by being old, books have gained value.  It's a common thing for folks to think otherwise, maybe because "antiquarian" and "antique" sound like … [Read more...]